Kin is an integrated experiential agency that is passionate about creating the best experiences for our clients and partners, using all the tools and expertise that we have at our disposal.
We embrace challenging time lines to get an experience creation up and running. Our track record for working quickly, efficiently, yet creatively, has been rewarded with the trust of our clients. In fact, developing strong relationships with our clients is part of our DNA. They tap on our robust multi-disciplinary approach that emphasises the value and continual development of human capital. This enables us to meet deadline pressure with creativity, flair and grace.
We implicitly believe that well-crafted experiences in relation to our clients’ brands allow their consumers to form an emotional connection that will enhance brand loyalty. We are deeply aware of how experience creations can be shaped to the satisfaction of increasingly tech-savvy and demanding stakeholders in the new normal.
We also firmly believe that, as people’s digital lives expand and the nature of the experience-creation landscape in the wake of the COVID-19 pandemic shifts to a dynamic combination of in-person, hybrid or virtual experience creations, our clients will also seek more engaging, rich and interactive experiences. At Kin, we aim to deliver more than expected.
We are
A truly multidisciplinary team
Kin offers a wide range of services for the experience-creation industry, from venue overlays to creative conceptualisation & development, design, produce & build as well as to logistics, operations & furnishing. The broad experience and expertise of our team in the industry enables us to form strong partnerships with our clients and other stakeholders.
Mission
To transform your brand environment into memorable experiences.
Management Team
Ko Chee Wah
Chairman
Mr Ko Chee Wah is the Non-Executive Chairman of Kin. He was appointed on the 28 August 2019. Mr Ko has more than 30 years of experience in the Meetings, Incentives, Conventions and Exhibitions (MICE) industry and therefore, has in-depth industry knowledge of, and an extensive network of contacts and alliances in the MICE field of work. Given his background, he has been invited to be the Chairman of Kin to provide mentorship and guidance on Kin’s business strategic direction and business development.
Mr Ko holds a Bachelor of Business Administration (Honours) degree from the National University of Singapore.
Vincent Chai
Director
Vincent is the co-founder of Kin and is responsible for its overall strategic planning and growth trajectory.
Driven by his entrepreneurial spirit, Vincent has previously established successful ventures from scratch, including Raku Japanese Fine Dining and Kinemat. In particular, Kinemat helped Vincent to hone in his skills in experience creation. In its heyday, Kinemat was the leading agency for youth marketing in Singapore.
Vincent has proven his leadership skills in special projects management for a wide array of professional clients and organisations over the last 20 years. His ability to develop data-driven strategies for projects to achieve maximum reach and skills in recognising opportunities for growth consistently exceeds expectations. This enables him to effectively lead Kin to excel, at both team and individual levels, in delivering projects and cultivate long-term partnerships.
Vincent graduated from the University of Birmingham (UK) with an honours degree in Banking & Finance.
Adrian Tan
Director
Adrian is the co-founder of Kin with a stellar track record in both private and public sector experience-creation services.
Adrian has turned his passion for experience creation into a successful vocation over the last 15 years. He is a specialist at orchestrating an entire experience-creation cycle and is responsible for pioneering new techniques in the execution of such projects. His particular focus is in formulating “best practices” for Kin that propel the firm forward in the highly competitive experience-creation market.
His strong network of stakeholders in the industry helps him to tap a variety of resources that enhances Kin’s competitive position. It allows the company to enter new territory with confidence. With Adrian’s expertise and skillset in Kin’s team, the firm has embarked on several greenfield projects and will continue to do so.
Kin’s involvement in major sports-related experience creations has been driven by Adrian. He has a strong interest in sports and was part of the Singapore Men’s National Basketball team that competed in the 4th Commonwealth Basketball Championship in Malaysia.
Adrian holds a Diploma in Arts (Audio Engineering) from the former School of Engineering; now known as the SAE Institute.
Clement Tan
Director
Clement is the co-founder of Kin and has more than 10 years of sports planning experience.
Clement’s strong track record in the industry began with the inaugural Youth Olympic Games 2010 that was held in Singapore. He was Head of Logistics Resources Management, handling all operational requirements for the Games. After YOG, Clement joined Cityneon as General Manager of its then newly formed Sports Division.
During his time at Cityneon, Clement was involved in the Nanjing 2013 Asian Youth Games, the Nanjing 2014 Youth Olympic Games as well as the 2015 South-east Asian Games and Para Games in Singapore. He also served as a consultant to the Nanjing 2014 Youth Olympic Games and provided consultancy services for the 2018 FIFA World Cup in Russia.
At Kin, Clement was appointed as the Head of the Overlays Team in the Organising Committee for the 2017 South-east Asian Games and Para Games in Kuala Lumpur. Having accumulated valuable local and international experience in the industry since 2010, Clement is a seasoned multi-disciplinary professional. He is always pragmatic and focused on achieving and exceeding the expected service levels for each Kin project.
Prior to his career in the private sector, Clement served in the Singapore Armed Forces for 10 years as an army officer. He was educated at Anglo-Chinese School (Independent) in Singapore and graduated with a Bachelor of Science, Honours in Management degree from University of London.
