The Story
Between October 31 and November 3, the global badminton community turned its eyes towards Jakarta’s iconic ISTORA Senayan for an event that was more than just a competition. The BDMNTN-XL Jakarta was an innovative undertaking that set a new precedent in the sport’s competitive landscape. The event was a symphony of excitement, strategy, and top-tier athletic performance. Central to this transformation was the role of KIN being appointed as the event management consultant, steering the tournament’s shift into a groundbreaking team-based format.
The event sought to revolutionise badminton competitions with objectives to:
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- Introduce a dynamic team-based format.
- Showcase athlete versatility in a novel setting.
- Elevate the spectator experience and broaden the fanbase.
As the event consultant, KIN played a critical advisory role in the conceptualisation, planning, and execution of BDMNTN-XL Jakarta.
Drawing from our deep understanding of sports marketing and event management, working with the organisers and competition consultants, we sought to understand and define implementation that was to be both engaging and strategically complex. Ensuring a mix of singles, doubles, and mixed doubles matches within each team elevated the event’s competitive dynamism.
To captivate a wide audience, our role included advisory for a multi-channel promotional strategy that highlighted the event’s innovative format and star athletes’ involvement was created and implemented. Engaging content were shared across social media platforms, creating buzz and anticipation.
From logistics to live broadcasts, ensuring the smooth flow of the event was paramount. The operations team worked meticulously to oversee venue arrangements, scheduling, and compliance with international sports standards, making sure a seamless experience for participants and viewers alike.
Understanding the importance of fan interaction and experience, we facilitated audience engagement initiatives to enhance the spectator experience.
The collaborative efforts led to acceptance and excitement around the new format, increased audience engagement both on-site and online, positive feedback from athletes on the competitive structure and organization, and the establishment of BDMNTN-XL Jakarta as a benchmark for future sports events innovation.
The success of BDMNTN-XL Jakarta is a testament to the potential for innovation in revamping traditional sports formats, made possible through the strategic vision and execution of KIN as the event consultant. As we reflect on the achievements of this landmark event, and our foray into the Indonesian sport events market, we are reminded of the endless possibilities that await when we dare to reimagine and innovate within the global sports arena.
