The Story
As Singapore moves out of Covid-related restrictions gradually and began opening our borders, we are delighted to be given the opportunity to Organise, Promote and Execute the inaugural Singapore Floorball Series 2022. The International Floorball action returned to our shores with the Women’s Asia Oceania Floorball Confederation Cup (AOFC) followed by the Men’s World Floorball Championship Qualification (WFCQ). Floorball is a fun and fast-paced sport played indoors with floorball sticks and a ball. The sport is easy to pick up with simple rules that one can easily learn in a matter of minutes.
KIN took on the role as co-organiser to plan, promote and execute the tournament together with the National Sports Agency (NSA): Singapore Floorball Association (SFA). Beyond our usual scope and speciality in providing sporting event logistics and setup, as part of the Local Organising Committee (LOC), we had the jurisdiction to make decisions on the creation and application of tournament corporate identity, its key visuals, designing of event venue look & feel, event accreditation and configuring the ticket seating plan.
Taking on the role of tournament promoter, we took care of sponsorships which helped give some of our usual vendors and suppliers “airtime” and public recognition for their support. We were given full control, undertaking all event marketing, promotional activities, design and execution of marketing plan together with its collaterals, with campaigns starting from pre-event, during the event to post event media advertising, social media content, publicity, and press releases.
Event execution as an organiser meant we needed to get our teams familiar with the rules and regulations of the sport as well as tournament-related issues like anti-doping activation, opening & victory ceremonies, team introductions and fan engagement segments. We also had to ensure a medical team was placed on standby to attend to any on-site emergencies for the entire duration of the event.
With some relaxation of Safe Management Measures (SMM) for Covid-19, KIN reviewed and revamped the entire SMM protocol for the Singapore Floorball Series 2022. Taking the latest guidelines stipulated by SportSG into consideration, we tailored, developed and put in place a refreshed framework and implemented them on the ground for the event.
Our games services team sprang into action in organising and providing hospitality services to take care of athletes travelling arrangements, facilitating their airport arrival pickup and departure sendoff, daily transportation to and from hotel to training or competition venues, setting up of temporary gym at the respective hotels, coordinating with athletes’ family and friends on the booking of hotel rooms, as well as the daily provision of the teams’ food & beverage requirement. Enhancing the experience for our VIP guests, specially curated and catered dinner were arranged and provided to them at the VIP hospitality suite area while they watch the event that was live- streamed from the courts. Venue and Competition hospitality included operations and logistics of event training and competition venues, coordination of volunteers and not forgetting the hydration needs of all athletes.
We are pleased to have taken up this challenge and pushing our own limits to achieve another feather in our cap – acquiring the expertise and capability of being an organiser!
